localization / internationalization

• Spelling, grammar and punctuation
• Numeric, date and time formats
• Text references to objects, actions or ideas which, in the target market, may be misinterpreted or considered insensitive.

Internationalization

Definitions of internationalization vary subtly, with some people also using the term globalisation. At Gemini Translation Services we define internationalization as the design and development (often including translation) of content for easy localization. Areas covered include these:

• Translation
• Text development to avoid barriers to localization
• Development of content that supports local, regional, language or cultural preferences.

Specialised systems, experience and mother-tongue experts

To successfully localize or internationalize documents relies on specialised systems, experience and a resource of skilled mother-tongue language and cultural experts. Mere translation isn’t enough when translating and localizing text. That’s why your documentation deserves the treatment that only a specialised localization company can offer. Fully integrated translation and localization is the only way to maintain message integrity and ensure consistency with local conventions – a challenge that’s amplified when specialised technical, medical or commercial matter is involved.

Helping your organisation and brands benefit

If localization services are overlooked or done badly the financial and reputational costs for businesses and brands can be considerable. However, when undertaken thoroughly and correctly by a caring specialist localization company, the positive benefits can be equally great.

Not all translation businesses are experienced localization companies –
Gemini Translation Services is.