marketing translation

Marketing translation involves advertising translation, marketing document translation, brochures and other materials that, conceived in one language, must persuade in others. Though media and messages vary, suitability for target markets can’t be compromised – that’s the challenge for marketing translation services.

So much at stake – including your reputation

You create marketing materials in your native tongue but they must persuade in unfamiliar languages. Having invested in marketing collateral, how can you know your message will be delivered as intended? Forget quick translations: only specialised translation services can achieve the following:

• Accurate marketing translation
• Compatibility with local business practices
• Avoiding the embarrassment of careless literal translation
• Successful brand translation between cultures
• Correct translation of subtle wordplay and use of idiom
• Avoidance of offence to social, cultural and religious mores
• Consistent translation across related marketing collateral

Get these right and lay the foundations for success; get a tiny detail wrong and your brand reputation could be ruined. Fortunately, high-quality translation and localisation means that perfect marketing translation is possible.

What to expect from your marketing translation services partner

High quality marketing translations (often called ‘back-of-pack translation’) draws on the following:

• Accurate translation by proven teams of specialist marketing translators.
• Solid marketing and branding understanding allied with translation skills.
• Understanding of how translation integrates with your brand strategy.
• Well-developed quality and workflow systems.
• More than just translation – the convenience of complete managed marketing projects.

Whether the final vehicle for your translation is a traditional billboard or a website, the objective is always an accurate translation that gets results in your target market.

More than just a quick translation

Quick translations rarely (if ever) meet marketing requirements. With so many variables involved, nothing less than perfectly correct will do. That’s where Gemini Translation Services has built its reputation – delivering the value and peace of mind that only the highest quality marketing translation, thorough localisation and attentive service bring.